Fashion For Thought: June 2017

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Fashion For Thought: June 2017 Graphic

Heather in graduation-going attire in a garden

June 2017 Newsletter Quote by Iris

Heather’s Notebook

I love the language, the fashion and the aesthetics of French films. As a devoted Francophile, I love not only French films and culture, but of course, French fashion. The French offer a uniquely chic way of seeing things. There are so many great films to choose from, but my  all- time favorite film is the famous French filmaker Jean Cocteau’s La Belle et la Bête (Beauty and the Beast, 1946).

French filmaker Jean Cocteau’s La Belle et la Bête (Beauty and the Beast, 1946).Sometimes I feel like “My life is a French movie”. This has been the Sacramento Film Festival’s tag line for years and it always makes me laugh when I hear it. Recently, I asked my friend Chris Tafoya, the most style savvy man I know-and a talented DJ who will be mixing at The Wardrobe’s European Soireé onFriday June 9th from 7-9pm– for his thoughts on how films have influenced our culture’s style over the last century.

     Chris referenced Bonnie and Clyde (1967), a film that had a huge influence on what women wore. But this is certainly a tradition that is as old as movies themselves.

In the 1930s, costume designer Adrian (working for MGM) made a deal with department stores to sell affordable knockoffs of his designs. Joan Crawford’s dress from Letty Lynton is considered by many to be the most copied dress in history. Macy’s reportedly sold out of this white cotton organdy puff-sleeved dress (50,000 copies nationwide). Several of my designers started as costumers and moved over to fashion; such as Kimo Frazzitta, the designer for Effie’s Heart.

Another important fashion conscious film, Funny Face with Audrey Hepburn, contrasts Diana Vreeland’s (then editor of Vogue magazine) high fashion with Hepburn’s working girl wardrobe.” Until very recently, high fashion (haute couture) was attainable by only the most wealthy women.

Although the author Lauren Weisbberger never publically admitted it, her former boss, Vogue editor-in-chief, Dame Anna Wintour was the inspiration for the 2006 film The Devil Wears Prada which was about the fashion industry (couture in particular) and the magazine. Photo of Iris Apfel

Recently, I watched the film Iris and was tickled to witness one woman’s dedication to living and breathing her authentic style. Iris Apfel is a true style icon and masterpiece of wearable art! I especially loved her line in the film: “Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and above all, attitude.”

On a buying trip to Paris eight years ago, I remember discovering a term in a Parisian buyers’ newspaper called “The Collective Imagination”. In every community or group there exists a collective imagination: a set of symbols, customs or memories that have specific meaning to it and are common to all the people who are part of the group. The collective imagination is a vivid, luminous place I encourage my style clients to visit when I’m helping them tune in to their own self-expression through clothing. As Einstein famously put it, “The true sign of intelligence is not knowledge but imagination.”

 Perhaps you may not see your life as a French film, but I encourage you to have fun noting what styles rock you while watching all films this summer.

I hope to see you at the Sacramento French Film Festival!

Colorfully yours,

Heather Caswell

Heather’s Favorites

Dina in Khangura


Be Enchanting

in Khangura

Tank: $98.00
Skirt: $178.00
Hat: $88.00
Pamona Purdy
Necklace: $128.00
L’Amour Des Pieds Shoes: $198.00

Be DynamicPamona modeling Dressorí

Jewelry designer Pamona Purdy in Dressorí

Top: $208.00
Pant: $178.00
L’Amour Des Pieds Shoes: $225.00



Dina in Comfy USA dressBe Inspired

in Comfy USA

Dress: $118.00
Ooh La La Jewelry: $48.00
Naked Feet Shoes: $148.00

Just BeHeather in Dress

Heather in Apropos

Dress: $88.00
Bernie Mev shoes: $88.00
Jewelry by Pamona Purdy

Upcoming Events

Fridays from 7-10pm: “A Celebration of Feminine Power” Larry Dieterich’s art experience at 1930 5th Street, Davis
Sunday, June 4th 4-7pm: “Closing the Palms Playhouse — the End of an Era in Davis”
Friday, June 9th 12-9pm & Saturday June 10th 12-5pm:Downtown Davis’ 2nd Friday ArtAbout: “European Fashion Soiree” sample trunk show at The Wardrobe
Saturday, June 17th 12-5pm: Pamona Purdy’s
(Debut) Jewelry Trunk Show at The Wardrobe

Friday, July 7th through Sunday July 9th: The Wardrobe’s Summer Sale!
Pamona Purdy's Jewelry Trunk Show Debut Graphic June 17th
Sacramento Film Festival Graphic 2017

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